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BMW and Jaguar Land Rover announced earlier last month that they are partnering on electric cars and will work together to develop the next-generation of electric powertrains.

Klaus Fröhlich, Member of the Board of Management for Development at BMW, commented on the announcement: “The automotive industry is undergoing a steep transformation. We see collaboration as a key for success, also in the field of electrification. With Jaguar Land Rover, we found a partner whose requirements for the future generation of electric drive units significantly match ours. Together, we have the opportunity to cater more effectively for customer needs by…

As the luxury SUV market continues to get more crowded, BMW aims to cement its position as the premium luxury automaker with the latest BMW X7. Officially unveiled this year, the BMW X7 is the largest BMW SUV to date, offering three rows for the first time ever for the Bavarian automaker.  The new BMW X7 aims to steal market share from the Cadillac Escalade, Lincoln Navigator, INFINITI QX80, and any other three-seater SUV that…

BMW has long ran with the slogan “The Ultimate Driving Machine”, yet enthusiasts have complained in the latest years with the watered down models being catered to the more common consumer. The spirit of driving is not lost however, but merely repurposed. In the new BMW strategy moving forward, BMW caters the likes of their SUVs and sedans with a refined and smooth driving experience, yet pumps the high pressure inducing thrill into select sports…